Know Your Market
Know your audience. Become familiar with the need for models in your area. If you live in Harare City, runway shows and fashion modeling are obvious choices. However, if your agencies is in a smaller city in the Midwest, ad agencies and trade shows may be more viable options. Remember smaller markets, such as fashion retailers that might need models for freeze modeling or small fashion shows.
Notify Local Media
Local media can help inexpensively get the word out about your agency. Send press releases to local newspapers and television stations about your grand opening, jobs your models are involved in and other newsworthy information. Fax the press release to save money and follow-up with a telephone call to the appropriate editor, such as the lifestyles editor.
Contact Potential Clients
If you’ve identified potential clients, your next step is to contact those clients and ask if they have a need for models. Initiate conversation with a telephone call. Ask who is in charge of making the final decision about hiring models. Some conversation-starter ideas include asking if they would like to know about a way to save money and increase the quality of their advertising or if they are still looking for models who can represent their company effectively. Offer to take that person to lunch to discuss what your agency can offer her business. Seek out additional networking opportunities at local business fairs. A glossy brochure shows clients that your agency is professional. Feature your top models on the brochure to showcase the the diversity your agency can provide. For example, you might have a high fashion photo, a picture of your models at a runway show and a group of models in a fun pose or two. Each of your models should have a composite photo card that you can quickly send to an interested client. The model should also have a portfolio available in case the client would like to see more in-depth work out of a particular model before hiring.
Offer an Open House
An open house introduces clients to your models up close. In addition to planning the party side of an open house, with refreshments and material you plan to hand out, prepare your models for this event. Involve the models in marketing your business. Each model’s agent should Instruct the model in professional behavior and how to work the room. The owner should encourage everyone to get to know potential clients and make the guests feel at ease. An open house should be a fun event that allows clients in the community the opportunity to get to know you, your models and your agency.